What We Learned at The Washington Business Journal’s Social Capital!

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Alex Orfinger, Alex Priest, Allen Gannett, Arden Kaley, cynthia de lorenzi, Google, Google+ Authorship, Gunilla Girardo, Kathryn McGeehan, Kristina Bouweiri, Maritz Lizama, Market Wise, Melanie Spring, Patchbay Media, Patrick Frank, Podcasting, R2Integrated, Reston Limo, S. Lynn Cooper, Sisarina, Social Capital, Social Media, Socially Ahead, Success in the City, Track Maven, Uber, Video, Washington Business Journal

Our half day conference opened with a thought provoking social media presentation by Anthony Shop, CEO of Social Driver on determining where social media fits into your planning and strategy!

Anthony Shop said that If we use social media as only a broadcast tool, we have failed. It just becomes noise. Don’t create digital litter!

Anthony Shop opening Social Capital!

Our Super Star Social Media panelists included:
Amanda Fischer – CEO of Grade A Marketing (Moderator)
Melanie Spring – CEO of Sisarina (Using Twitter for building business)
Gunilla Girardo – International Management Consultant (Using LinkedIn for growing your business)
Alex Priest – Senior Community Manager at Uber (Using Twitter for customer service)
Kristina Bouweiri – CEO of Reston Limo (Using Facebook for building business)
Cynthia de Lorenzi – CEO of Success in the City (Why you need to be on Google+ NOW)

On Facebook – likes are not as important as your engagement with your followers and community!

On LinkedIn – you can now add videos and pictures! LinkedIn is also a great tool for research and intel prior to business meetings!

On Twitter – Use hashtags to create a search term to follow and enhance smaller community conversations! Buying followers is like talking to someone with headphones on.

On Google+ – You can create a personal page, business page and community page. You can also use Google+ for starting a group page for your family and a great way to share photos! On your Google + personal page you can include anyone in circles and as many circles as you want), on your Google+ business biz (a person must add you before you can include in circle on your business page) and the same is true on your community page (you can send invitations to invite other’s to your Google+ Community page.

Above, Melanie Spring of Sisarina, Gunilla Girardo and Alex Priest of Uber, members of our Super Star Social Media panel.

On our SEO, Video broadcasting and Podcasting Panel we learned:

When choosing the right social media channel for you go with what you’re good at – if you’re good at speaking but not writing use podcasts and or video’s instead of blogs. If your passion is writing repackage content by updating and refreshing previous blog articles into new posts!

For SEO we learned from Kathryn McGeehan, CEO of Market Wise that Google will rank sites lower that don’t load quickly on mobile. Create responsive design in WordPress for web.  it is important to sign up for Google Authorship!

For video we learned from Patrick Frank of Patchbay Media that a great video can be engaging in 2 – 3 minutes!
For Podcasting we learned from S. Lynn Cooper CEO of Socially Ahead that podcasting has returned to the social media forefront for sharing views, interviews, teaching and expanding your reach.

Seen above, Cynthia de Lorenzi, CEO of Success in the City (Moderator) Patrick Frank of Patchbay Media (Video) Kathryn McGeehan, Market Wise (SEO) and S. Lynn Cooper, Socially Ahead (Podcasting) our panel on SEO, Video and Podcasting!

What we learned from our final panel discussion on the ROI of Social Media.

Allen Gannett, Founder of Track Maven (A Competitive Intelligence Platform for Enterprise Marketers) said as a rule in marketing, if it’s not tracked, it doesn’t exist. He added that in marketing, marketers must be part of the revenue machine and demonstrate value through tracking results! Allen says you need to be able to attribute where your followers are coming from.

If you’re getting a lead and you have no idea where it came from, that’s not repeatable or scalable.

Arden Kaley, Digital Marketing Strategist at R2integrated shared that it is important to know the role of your web site in achieving the goals of your marketing outreach. 3 to 6 months can serve as a good period of time for doing trend analysis. It is important to be interactive with your market so you can truly understand where your impact is on your marketing efforts.

Maritza Lizama, Audience Development Director at Washington Business Journal moderated the ROI Panel on Social Media and Allen Gannett, of Track Maven next to Arden Kaley of R2Integrated.

We hope to bring more great programs like this, so if you are interested in hearing about specific social media topics or trends let us know!

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it:

“Entrepreneur mentor Cynthia de Lorenzi teaches and addresses organizations and individuals around the world how to harness the principles of success and use social media to expand and grow profitable business.”

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Success in the City – The Insider Newsletter That Makes You Smarter

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Alex Priest, Breast Cancer, Cancer's below the belt, Cups Full of Hope, cynthia de lorenzi, Events, George Mason University, Globeathon, Gunilla Girardo, Kristina Bouweiri, Master Your Brilliant Mind, Melanie Spring, Neuroleadership, Neuroscience, Next-Level USA, Noteworthy, Race around the world, Reston Limo, Sisarina, Social Capital, Success in the City, Uber, Washington Business Journal

We love bringing you our Insider Newsletter That Makes You Smarter. At Success in the City we think smart is beautiful and because we work and play with brilliant leaders just like you we consider ourselves pretty darn lucky and smart! Success in the City Insider Newsletter That Makes You Smarter We are so excited to share with you our PowerUp Your Brilliant Mind!  Register Here!   Thursday, June 20th, 2013 14:30pm registration – 7:00pm   Have a great week!    Cynthia     P.S. A lot of you have been asking if we do social media training, consulting and speaking. Of course we do, and if you would like to learn more about how a great and easy to follow social media strategy and plan can help you grow your business drop us a note at info@successinthecity.org and let us know if you would like to learn more.      Thank you to Socially Ahead, our new Social Media Tip of the Week Contributor Our Social Media Tip(s) of the Week is Fit Brains! Fit Brains       Fortunately you will not need to hire a brain trainer to kick your butt every morning, you just need to play games and you will be all the more cognitive for it! Fit Brains hosts a variety of fun, casual games developed by brain health experts, proven to improve brain function while targeting the five major cognitive brain functions – memory, concentration, language, executive functions (logic and reasoning), and visual-spatial skills. Research has shown that the brain begins to slow down as early as age 25 but with regular brain exercise, it can create new neural connections and pathways at any age.        Check out Part 3 of our 4 part conversation with Kathryn McGeehan, CEO of MarketWise on SEO! You DO NOT want to miss this video!   Content is Now Queen in SEO with Kathryn McGeehan, CEO of Market Wise     Be sure to check out Success in the City’s Google+ Success in the City Community Page page and follow us there and on Cynthia de Lorenzi‘s page We will follow you back!

The Washington Business Journal and Success in the City have joined forces to bring you Social Capital!     DC’s Social Capital of Superstars Who Will Share Their Tips, Tricks, Strategies & Tactics for Winning Big in Social Media Tuesday, June 18th, 7:30am registration – 12 noon       We’re all doing it, but does it work? Almost every major organization maintains an active presence on Social Media and 93% of marketers use Social Media for business. But are you using it successfully? Join us for a morning chock-full of insights, strategies, and actionable application. You’ll get real-life examples from DC’s local Social Media Masters who will share their success on how to show up, make it count, and measure what matters. Check out the great lineup of experts     A GREAT BIG THANK YOU TO OUR VENUE SPONSOR!      LOCATION George Mason University – Arlington Campus Founders Hall 3351 Fairfax Dr. Arlington, VA 22201      Register Here! PowerUp and Master the Secrets of Your Brilliant Mind Bringing you the latest research and cutting edge discoveries for improving human performance through applied brain research and knowledge!      Thursday, June 20th, 4:30pm registration – 7:00pm   Learn more and register     We have assembled a panel of 3 experts who will share proven techniques across the expansive personal growth fields that can help you to maximize your potential and the human potential of those you lead and inspire. Join us in our interactive program that will show you how to harness these powerful insights and tools for improving the quality of leadership, especially for today’s highly intelligent workforce. Introducing our panel of experts:  Laurie Ellington, MA, LPC, CPC, RCC NeuroLeadership Coach | Neuroplastician | Social Change Facilitator Laurie is co-founder and Chief Executive Officer of Zero Point Leadership™. As a Certified NeuroLeadership Coach, Neuroplastician, and Change Facilitator, she believes that leadership and personal development are synonymous with brain development, and is among the pioneers who recognize that we can change the world by changing our thoughts and beliefs. Laurie works with people who want to move beyond the status quo and create remarkable change in their lives and organizations. Laura Palmer, C.Ht., J.D., M.P.P. Organizational Behavior Consultant and Speaker Laura obtained her law degree and public policy master’s from the University of Chicago and is also a certified hypnotherapist. While practicing labor and employment law for seven years, which includes a brief stint as a political appointee, she began to envision a future where conflict within and between organizations no longer limits a company’s potential, but instead serves as an opportunity to create a new, empowering perspective to achieve greater success.   Bev Nerenberg  Emotional Freedom Techniques (EFT) Certified Practitioner, Trainer, Speaker and Coach   Bev was formerly an Executive VP of Operations for a regional Inc. 500, $13 million computer distribution company and a Director of Operations for a chain of Montessori schools. She learned about Emotional Freedom Techniques (EFT, tapping) in 2008, and the results of using this powerful self-administered energy healing modality impacted her health and happiness so positively and dramatically,  that she made a decision to shift the direction of her life She became passionate about teaching people how to substantially reduce and/or eliminate negative emotions (e.g., stress, anxiety, anger, fear, overwhelm, worry, etc.), limiting beliefs and physical aches and pains so they could live stress-free, more productive, happier and healthier lives.  Bev became a Certified EFT Practitioner, coach and trainer,  founded Wellness At Your Fingertips, and teaches EFT to groups of people and offers one-on-one sessions in person, by phone and Skype. Physicians are paying attention to EFT! Wellness At Your Fingertips will be addressng and sharing EFT techniques at the prestigious Cleveland Clinic for a week in July 2013.     LOCATION Ameriprise 8045 Leesburg Pike Suite 500 Vienna, VA 22182    PRICES Brilliant Mind Early Registration till May 19th – $45 Brainiac Registration till June 16th – $55 Mad Scientist Registration till June 20th – $65  Register Here! Noteworthy   (also known as worthy of note ;-)! Calling Planners, Schemers and Mischief Makers to join the  Cups Full of Hope Planning Committee! Join the fun and help “shape” our 2013 Cups Full of Hope Bra Art Exhibition! will be meeting at Il Fornaio, 11990 Market St., #106, Reston, VA on Thursday, June 11th from 5 – 6pm. There is not cost to attend, but please do register online so we know to expect you and keep you posted on any Committee news you don’t want to miss. Be sure to check out our new Cups Full of Hope Twitter page and our Google+ Cups Full of Hope Community page.             If you are ready for lights, camera, action and to strike a pose in panty hose for you annual head shot than this is a deal you will not want to miss. Book now and enjoy a head shot worthy of Vogue! Call Violetta Markelou at 202-997-7747               Washington DC Women’s Weekly Presents a Cocktail & Networking Event – DEFINE YOUR OWN PERSONAL DEFINITION OF “SUCCESS” On June 13, 2013 from 6 – 7:30pm at The Sofitel   Globe-athon is an unprecedented, international call-to-action that will shine a light on the under the radar, below the belt cancers. Join us. Kickstart a movement long overdue. It takes just one step to make a world of difference! From the United States to Ghana, from Austria to Antarctica, from Peru to South Korea, people from all over the world are joining in the first ever international relay for GYN Cancers. On the weekend of September 29, 2013, participants in over 60 countries will make history by walking in solidarity with each other and with millions of women and families affected by gynecologic cancers.         Snap Shots of How Sweded It Is!      Eleven Swedes and One Italian! Can you guess the Italian? Lesley Boucher, Managing Director at Pensare Group, and Caroline Alexander, CEO of Endoscopic Alternatives!     Charo Abrams, CEO of RSVP Catering, and Juliana Zoto, Executive Vice President at Chris Efessiou & Team Companies Brigitta Toruno, CEO of Uno Translations and Communications Hector Velez, CEO of HireStrategy and Lesley Boucher, Managing Director of Pensare Group.       John Rathnam, CEO of Rathnam Capital, Myra Fitzwather, Director of Sales at TeqCorner and Hope Katz Gibbs, CEO of Inkandescent. A great big shout out to TeqCorner for serving as our venue sponsor for How Swede It is! Melanie Spring, CEO and Chief Inspiration Officer of Sisarina and Susanne Tolfesbo, CEO of Tolfesbo         About Success In the City Success in the City (SITC) is an executive women’s organization for smart, unique, and driven women.  We are a community focused on celebrating women’s success and accomplishments and providing a rich network of shared experiences, and professional resources.  A SITC woman has a strong entrepreneurial sense and seeks to cultivate community, share wisdom, and foster knowledge with other accomplished women. We are by, for and about women business leaders who desire and deserve a unique community experience.   Today, Success in the City is comprised of some of the most influential women business leaders in the Metro D.C. Area.  With a dedicated community of exceptional women, we have established a place where friendships come first, business booms, and laughter is always in style. Success in the City successinthecity.org

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Simply Brilliant Newsletter

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Bev Nerenberg, Cancer's below the belt, cynthia de lorenzi, EFT, George Mason University, Globeathon, Hypnosis, Laura Palmer, Laurie Ellington, Neuroleadership, PowerUp and Master Your Brilliant Mind, Social Capital, success, Success in the City, Washington Business Journal

Wherever we go we meet new friends who exclaim, Success in the City is brilliant! Of course we could not agree more because bringing together exceptionally bright, intelligent and successful women ignites us all with even greater perception of our own possibilities in even bigger ways! Success in the City’s Simply Brilliant Insider Newsletter We are so excited to share with you our PowerUp Your Brilliant Mind!  Register Here!   Thursday, June 20th, 2013 14:30pm registration – 7:00pm Ameriprise  8045 Leesburg Pike Suite 500 Vienna, VA 22182 Have a great week!    Cynthia   P.S. A lot of you have been asking if we do social media training, consulting and speaking. Of course we do, and if you would like to learn more about how a great and easy to follow social media strategy and plan can help you grow your business drop us a note at info@successinthecity.org and let us know if you would like to learn more.      Thank you to Socially Ahead, our new Social Media Tip of the Week Contributor Our Social Media Tip(s) of the Week is Mindtools! Mindtools      You know that we know that we never know everything and there’s always something to learn in order to improve and be better at you job. MindTools is a great app that allows you to learn something new and useful whenever you have a spare moment. You can learn more than 100 different management and business skills that can prove to be very useful. Be sure to check out Success in the City’s Google+ Success in the City Community Page page and follow us there and on Cynthia de Lorenzi‘s page We will follow you back!

The Washington Business Journal and Success in the City have joined forces to bring you Social Capital!     DC’s Social Capital of Superstars Who Will Share Their Tips, Tricks, Strategies & Tactics for Winning Big in Social Media Tuesday, June 18th, 7:30am registration – 12 noon  Today, social media is THE #1 activity on the Web and serves as the great equalizer for big and small businesses alike. You can’t ignore it and if you stand still and try not to look it in the eye it seems as though it just may roll over you!  In the wild and messy world of social media you have to jump in, be responsive, go with the flow and evolve in its ever-changing landscape. Join us for a half day filled with informative insights from the experts, pundits and mavens who will share their strategies, tips, techniques and best practices on using Social Media for business growth and learn just how they have drawn their social media line in the sand.  t’s time to up your game in social media and win big in business, so we do plan to see you there. Join us for a chock-full morning of insights, strategies, and actionable application. You’ll get real-life examples from experts who will share their success on how to show up, make it count, and measure what matters. Breakout sessions and panels will include topics on: Driving Your Social Strategy: How to incorporate social technology into your  business strategy, not someone else’s. The Social Media Giants and the Up & Comers Facebook, Twitter, LinkedIn, Google+, and YouTube – Which one(s) should you be using? What’s next? Blogging & Video: Why valuable content earns you permission to sell and helps you earn more web traffic Analytics & Metrics: How does it affect your ROI?  A GREAT BIG THANK YOU TO OUR VENUE SPONSOR!      LOCATION George Mason University – Arlington Campus Founders Hall 3351 Fairfax Dr. Arlington, VA 22201     Register Here!

PowerUp and Master the Secrets of Your Brilliant Mind Bringing you the latest research and cutting edge discoveries for improving human performance through applied brain research and knowledge! Thursday, June 20th, 4:30pm registration – 7:00pm   Learn more and register   You may have noticed that your brain has been in the news a great deal lately. President Obama has called for $100M in brain-mapping research, akin to genetic sequencing that is leading the way to a promising new understanding of how the brain works and developing applications for curing brain related disease and discovering the secrets to enhanced intelligence and performance. Increasingly, you may not even be aware of it, but today you are actually thinking for a living or trying to influence other’s thinking – as such the brain is a precious commodity in our evolving workplace. Gaining insights about this resource and how it functions can help you accelerate your success by understanding, harnessing and mastering the brain in: Making decisions and solving problems Regulating emotions Collaborate with others Facilitate change Much of today’s cutting edge research comes from neuroscience labs at UCLA, Columbia, NYU, Harvard and more. This research has helped to advance our understanding of NeuroLeadership and how we can apply this knowledge to enhance human performance, develop leaders and drive the change necessary to excel in the demanding world we live in today. We have assembled a panel of 3 experts who will share proven techniques across the expansive personal growth fields that can help you to maximize your potential and the human potential of those you lead and inspire. Join us in our interactive program that will show you how to harness these powerful insights and tools for improving the quality of leadership, especially for today’s highly intelligent workforce. Introducing our panel of experts:  Laurie Ellington, MA, LPC, CPC, RCC NeuroLeadership Coach | Neuroplastician | Social Change Facilitator Laurie is co-founder and Chief Executive Officer of Zero Point Leadership™. As a Certified NeuroLeadership Coach, Neuroplastician, and Change Facilitator, she believes that leadership and personal development are synonymous with brain development, and is among the pioneers who recognize that we can change the world by changing our thoughts and beliefs. Laurie works with people who want to move beyond the status quo and create remarkable change in their lives and organizations. Laura Palmer, C.Ht., J.D., M.P.P. Organizational Behavior Consultant and Speaker Laura obtained her law degree and public policy master’s from the University of Chicago and is also a certified hypnotherapist. While practicing labor and employment law for seven years, which includes a brief stint as a political appointee, she began to envision a future where conflict within and between organizations no longer limits a company’s potential, but instead serves as an opportunity to create a new, empowering perspective to achieve greater success. Bev Nerenberg  Emotional Freedom Techniques (EFT) Certified Practitioner, Trainer, Speaker and Coach   Bev was formerly an Executive VP of Operations for a regional Inc. 500, $13 million computer distribution company and a Director of Operations for a chain of Montessori schools. She learned about Emotional Freedom Techniques (EFT, tapping) in 2008, and the results of using this powerful self-administered energy healing modality impacted her health and happiness so positively and dramatically,  that she made a decision to shift the direction of her life She became passionate about teaching people how to substantially reduce and/or eliminate negative emotions (e.g., stress, anxiety, anger, fear, overwhelm, worry, etc.), limiting beliefs and physical aches and pains so they could live stress-free, more productive, happier and healthier lives.  Bev became a Certified EFT Practitioner, coach and trainer,  founded Wellness At Your Fingertips, and teaches EFT to groups of people and offers one-on-one sessions in person, by phone and Skype. Physicians are paying attention to EFT! Wellness At Your Fingertips will be addressng and sharing EFT techniques at the prestigious Cleveland Clinic for a week in July 2013.     LOCATION Ameriprise 8045 Leesburg Pike Suite 500 Vienna, VA 22182    PRICES Brilliant Mind Early Registration till May 19th – $45 Brainiac Registration till June 16th – $55 Mad Scientist Registration till June 20th – $65  Register Here!

Noteworthy   (also known as worthy of note ;-)! Calling Planners, Schemers and Mischief Makers to join the  Cups Full of Hope Planning Committee! Join the fun and help “shape” our 2013 Cups Full of Hope Bra Art Exhibition! will be meeting at Il Fornaio, 11990 Market St., #106, Reston, VA on Thursday, June 11th from 5 – 6pm. There is not cost to attend, but please do register online so we know to expect you and keep you posted on any Committee news you don’t want to miss. Be sure to check out our new Cups Full of Hope Twitter page and our Google+ Cups Full of Hope Community page.             If you are ready for lights, camera, action and to strike a pose in panty hose for you annual head shot than this is a deal you will not want to miss. Book now and enjoy a head shot worthy of Vogue! Call Violetta Markelou at 202-997-7747            Washington DC Women’s Weekly Presents a Cocktail & Networking Event – DEFINE YOUR OWN PERSONAL DEFINITION OF “SUCCESS” On June 13, 2013 from 6 – 7:30pm at The Sofitel   Globe-athon is an unprecedented, international call-to-action that will shine a light on the under the radar, below the belt cancers. Join us. Kickstart a movement long overdue. It takes just one step to make a world of difference! From the United States to Ghana, from Austria to Antarctica, from Peru to South Korea, people from all over the world are joining in the first ever international relay for GYN Cancers. On the weekend of September 29, 2013, participants in over 60 countries will make history by walking in solidarity with each other and with millions of women and families affected by gynecologic cancers.

Snap Shots   AFCEA WIN invited us to “lean in” and join an incredible panel of wonder women to discuss Achieveing Success – Through a Woman’s Perspective.  From left – Paige Atkins, VP for Cyber and IT Research at Virginia Tech Applied Research Corporation, Deb Alderson, COO at SRA International, Linda Cureton, CEO at Muse Technologies and former CEO at NASA, Cynthia de Lorenzi, CEO at Success in the City, Vice Admiral Ann Rondeau (RET) and now with IBM, and Roberta “Bobbie” Stempfley, Acting Assistant Secretary of the Office of Cybersecurity and Communications (CS&C)   The AFCE WIN panel lineup! Mr. JW Marriott at the 2013 Meeting for the Marriott Host Companies!     Caralyn Moore with Spark Media stopped by to do an interview about Globeathon and why we think this is such an important cause and event!

About Success In the City

Success in the City (SITC) is an executive women’s organization for smart, unique, and driven women.  We are a community focused on celebrating women’s success and accomplishments and providing a rich network of shared experiences, and professional resources.  A SITC woman has a strong entrepreneurial sense and seeks to cultivate community, share wisdom, and foster knowledge with other accomplished women.

We are by, for and about women business leaders who desire and deserve a unique community experience.

 Today, Success in the City is comprised of some of the most influential women business leaders in the Metro D.C. Area.  With a dedicated community of exceptional women, we have established a place where friendships come first, business booms, and laughter is always in style.