Globeathon – The 24 Hour Rally To Raise Gyn Cancer Awareness Starts Sunday, September 29!


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Globe-athon is an unprecedented, international call-to-action that will shine a light on the under the radar, below the belt cancers. Join us and help us to kickstart a movement long overdue. It takes just one step to make a world of difference! From the United States to Ghana, from Austria to Antarctica, from Peru to South Korea, people from all over the world are joining in the first ever international relay for GYN Cancers. On the weekend of September 29, 2013, participants in over 60 countries will make history by walking in solidarity with each other and with millions of women and families affected by gynecologic cancers.  Here is an easy check list for you to choose how you would like to be involved!  

If you are in or around our Nation’s Capital we invite you to join us as we walk and run around the White House for 24 hours.

But don’t worry, we have provided a list of things you can do sitting at your desk this morning! 

1. Register (for free) to walk or run around the White House and/or or participate in community events in at McPhearson Square including Zumba, Yoga and more: go to the Globe-athon website at for the D.C. events that include exercise classes at our staging tent (McPhearson Square) 

2. Participate in the Social Media discussion:, Twitter@GlobeathonFacebook Globe-athon (community)! We will be holding a TweetChat hosted by @AkiaGarnett the entire day of the Globeathon so be sure to add @AkiaGarnett to your Twitter feed and follow her and @Globeathon that day! The hashtags for the Twitter event will be #MyBrandChat and #Globeathon! We need social media volunteers the day of the event, so let us know you would live to volunteer to work with Akia Garnett and share updates throughout the day from reports around the world! Email Akia Garnett at

3. Volunteer:  if you cant walk at any local event, volunteer to support the local effort.  Contact Debbie at to let us know how you would like to be involved    

4.  Fundraise:  raise funds and make a donation to the National race to End Women’s Cancer  

5.   Media:  Contact Karen Bate for all local/regional media and public relations issues at or at 703-402-2672       

6. Share the two videos below with your friends and followers.  

Globe-athon: Message from the International Space Station 
Globe-athon: Message from the International Space Station


Globe-athon: Pass It On 
Globe-athon: Pass It On



Helen Thomas Shares Her Own Personal and Professional Life Story in A Candid Video Interview on Success in the City TV


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Helen Thomas (born August 4, 1920) was an author and former news service reporter, member of the White House Press Corps and opinion columnist.[1] She worked for the United Press and post-1958 successor United Press International (UPI) for 57 years, first as a correspondent, and later as White House bureau manager. She was a columnist for Hearst Newspapers from 2000 to 2010, writing on national affairs and the White House. She covered every President of the United States from the last years of the Eisenhower administration until the second year of the Obama administration. She was the first female officer of the National Press Club, the first female member and president of the White House Correspondents’ Association, and the first female member of the Gridiron Club. She has written six books; her latest, with co-author Craig Crawford, is Listen Up, Mr. President: Everything You Always Wanted Your President to Know and Do (2009). Thomas, who is of Lebanese Rûm/Melkite descent, retired on June 7, 2010, following comments she made about Israel, Jews and the Israel/Palestinian conflict.

In March of 2012 I was privileged to interview Helen Thomas at the offices of Pillsbury Winthrop Shaw Pittman in Washington, DC about her life and experiences growing up and becoming one of the most recognized political female reporters of our time. It was personally intriguing to engage in such a candid conversation with Helen Thomas and it was truly one of the most memorable interviews I have ever conducted. I hope you enjoy this conversation with Helen Thomas and discover, like we did, some surprising insights into the life of an accomplished and outspoken woman!


WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it:

“Cynthia de Lorenzi CEO of Success in the City and Success in the City TV is an international Motivational Keynote Speaker, Moderator and Interviewer!”

Capital Fringe: ‘How to Have It All: The Musical’ by Terry Byrne


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At Success in the City we love to see creativity take the center stage in DC, so three thumbs up and snaps to Capital Fringe!

Only three performances left!

Capital Fringe reviews:

“the cast includes some stellar voices, particularly Pineda and Mensing”

“acting skills and witty timing”

“Torhagen is both a great singer and actor, especially terrific as Diva”

“Dane C. Petersen plays a bunch of roles with great facility”

“How to Have It All has a lot of funny one-liners, and Jose Pineda and Susan S. Porter, in particular, give some standout performances.”

Capital Fringe Review: ‘How to Have It All: The Musical’ by Terry Byrne

Three good reasons to see How to Have It All: The Musical.
1. Freshly baked cookies. A nurturing, maternal figure will even warn you away from the chocolate chip if you have a peanut allergy, offering instead the classic, healthful Quaker Oats recipe. Take that, Hillary! 
sixteen (97)
2. Cardboard, smiley, church-style fans printed with feminism passages. A sample by Gloria Steinem: “We’ve begun to raise daughters more like sons … but few have the courage to raise our sons more like daughters.” Another from Mae West: “I’d rather be looked over than overlooked.” The hot bodies stuffed into The (sweat) Shop @ Fort Fringe became instant fans with this gesture alone – especially those also enduring hot flashes.

3. If you find yourself apologizing constantly for falling short of the modern woman’s four-pronged formula for happiness – be an awesome mother, have a successful career, bask in a wonderful and equitable marriage and indulge in plenty of “me” time – then you owe it to yourself to commune with your sistahs (and brothers who are in touch with their feminine sides) … can I get an Amen?!

Inspired by Anne-Marie Slaughter’s splash in The Atlantic, “Why Women Still Can’t Have It All,” Fully Charged Productions nurses today’s feminist rage from the page to the stage, managing somehow to keep things lighthearted. It took seven co-writers, four co-composers, Director Ricardo Frederick Evans’ deft touch, Co-Director William Diggle’s organic staging and six stunningly gifted actors – most alums of the National Conservatory of the Dramatic Arts — to midwife what is sure to be a Fringe favorite.

While not a panacea for every warrior woman’s woes, this comedy explores the guilt, ambition and boot-camp makeover pressure of a D.C.-area single working mom in pursuit of “It All.” A painted backdrop of the curvy Jefferson Memorial dome and the phallic Washington Monument with the Potomac winding through depicts the fluidity with which we can and should define our gender roles.

Amid her typical tumult, though, principal Ann (aka Client No.08975) turns to a corporate, cookie-cutter solution before discovering the secret to identity is to break the mold and give herself a break.

Music stylings range from crisp show tune to stilted rap to jazzy torch song. Standout performers: Aniko Olah wows as Sarge and little boy Will, exhibiting a full spectrum of gender confidence and character homing instincts; Dane C. Petersen glides with ease from estranged husband/dad to homophobic grandma to Princess Barbie to “Grey Poupon” prick; and Jose Pineda as a closeted gay man, Manny, somehow bridges the language of all personhood’s struggles.

Accessories not included, but an awesome array of shoes (props to costumes/props mistress/co-writer/co-composer Lynn Ritland) is worth the price of admission.

And the cookies – did we mention the cookies?

Running time: 60 minutes.

How to Have It All: The Musical plays through July 25, 2013 at Fort Fringe – The Shop – 607 New York Avenue, NW in Washington, D.C. For performances information and to purchase tickets, go to their Capital Fringe page.

We Reserve the Right to Help You Change Your Mind


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On Thursday, June 20th we hosted PowerUp Your Brilliant Mind. Our panel of 3 experts in the field of Nueroscience, Hypnosis and EFT (Emotional Freedom Technique) share fascinating information on each of these growing sciences of health and wellbeing.

Our panelists:

Laurie Ellington, MA, LPC, CPC, RCC, Change Facilitator, Neuroplastician, CEO of Zero Point Leadership

Laura Palmer, Founder and CEO of Bridgenosis LLC, Bridging the Gap between Conflict and Success
 Bev Nerenberg, Emotional Freedom Techniques (EFT) Certified Practitioner, Trainer, and Coach, Founder and CEO of Wellness at Your Fingertips

Laurie Ellington, CEO of Zero Point Leadership and Bev Nerenberg, CEO of Wellness at Your Fingertips

Laurie Ellington, CEO of Zero Point Leadership and Bev Nerenberg, CEO of Wellness at Your Fingertips

At PowerUp Your Brilliant Mind we learn that NeuroLeadership is the Science of –

  • Decision Making and Problem Solving
  • Emotion Regulation
  • Collaborating with Others
  • Facilitating Change
Understanding how our brains work!

Understanding how our brains work!

We learned how our brain works, from our Prefrontal Cortex serves as our Conscious, our Lymbic System/Amygdala serves as our emotional and memory center and our Basal Ganglia serves our non-conscious habits and automatic responses!

Our brains are organized to minimize danger and maximize reward and learned about SCARF and the SCARF Assessment Tool that can help us understand what our emtional drivers may be. You can take the SCARF Assessment Test for FREE!
Status – Our relative importance to others!
Certainty – Being able to predict the future!
Autonomy – The feeling of control over events!
Relatedness – The sense of safety with others!
Fairness – The perception of fairness of exchange between others

Laura Palmer shared that our bodies and emotional systems are deeply tied and if we are experiencing overwhelming stress and demands we can develop physical allergies, such a glutton intolerance in a reaction to those demands.

Laura Palmer sharing how she uses hypnosis and other such tecniques in resolving client conflicts and emotional issues!

Laura Palmer sharing how she uses hypnosis and other such tecniques in resolving client conflicts and emotional issues!

Hypnosis is a state of deep relaxation and we can’t be hypnotized by someone else without our desire and willingness to accept being in such a state.

Laura Palmer is a former attorney and advises that hypnosis and other such techniques can be very useful in solving matters of conflict!

Bev Nerenberg with volunteer learning about EFT

Bev Nerenberg with volunteer learning about EFT

Bev Nerenberg shared her story of discovering EFT (Emotional Freedom Technique) in overcoming long time fears, such as Acrophobia (fear of heights).

Emotional Freedom Techniques (EFT, Meridian tapping, “tapping”).  It is a self-administered healing technique based on modern psychology (specifically exposure-based and cognitive reconditioning therapies) and 5000 year old acupuncture, but without needles.  It uses the Eastern medicine meridian system with a gentle tapping procedure that stimulates certain meridian points on the face and body while focusing on emotional memories and/or physical pains.

EFT can be used to treat: Allergies, Anger, Anxiety, back pain, chronic fatigue, migraine, and more!

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it:

“Entrepreneur mentor Cynthia de Lorenzi teaches and addresses organizations and individuals around the world how to harness the principles of success and use social media to expand and grow profitable business.

What We Learned at The Washington Business Journal’s Social Capital!


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Our half day conference opened with a thought provoking social media presentation by Anthony Shop, CEO of Social Driver on determining where social media fits into your planning and strategy!

Anthony Shop said that If we use social media as only a broadcast tool, we have failed. It just becomes noise. Don’t create digital litter!


Anthony Shop opening Social Capital!

Our Super Star Social Media panelists included:
Amanda Fischer – CEO of Grade A Marketing (Moderator)
Melanie Spring – CEO of Sisarina (Using Twitter for building business)
Gunilla Girardo – International Management Consultant (Using LinkedIn for growing your business)
Alex Priest – Senior Community Manager at Uber (Using Twitter for customer service)
Kristina Bouweiri – CEO of Reston Limo (Using Facebook for building business)
Cynthia de Lorenzi – CEO of Success in the City (Why you need to be on Google+ NOW)

On Facebook – likes are not as important as your engagement with your followers and community!

On LinkedIn – you can now add videos and pictures! LinkedIn is also a great tool for research and intel prior to business meetings!

On Twitter – Use hashtags to create a search term to follow and enhance smaller community conversations! Buying followers is like talking to someone with headphones on.

On Google+ – You can create a personal page, business page and community page. You can also use Google+ for starting a group page for your family and a great way to share photos! On your Google + personal page you can include anyone in circles and as many circles as you want), on your Google+ business biz (a person must add you before you can include in circle on your business page) and the same is true on your community page (you can send invitations to invite other’s to your Google+ Community page.

Above, Melanie Spring of Sisarina, Gunilla Girardo and Alex Priest of Uber, members of our Super Star Social Media panel.

On our SEO, Video broadcasting and Podcasting Panel we learned:

When choosing the right social media channel for you go with what you’re good at – if you’re good at speaking but not writing use podcasts and or video’s instead of blogs. If your passion is writing repackage content by updating and refreshing previous blog articles into new posts!

For SEO we learned from Kathryn McGeehan, CEO of Market Wise that Google will rank sites lower that don’t load quickly on mobile. Create responsive design in WordPress for web.  it is important to sign up for Google Authorship!

For video we learned from Patrick Frank of Patchbay Media that a great video can be engaging in 2 – 3 minutes!
For Podcasting we learned from S. Lynn Cooper CEO of Socially Ahead that podcasting has returned to the social media forefront for sharing views, interviews, teaching and expanding your reach.

ImageSeen above, Cynthia de Lorenzi, CEO of Success in the City (Moderator) Patrick Frank of Patchbay Media (Video) Kathryn McGeehan, Market Wise (SEO) and S. Lynn Cooper, Socially Ahead (Podcasting) our panel on SEO, Video and Podcasting!

What we learned from our final panel discussion on the ROI of Social Media.

Allen Gannett, Founder of Track Maven (A Competitive Intelligence Platform for Enterprise Marketers) said as a rule in marketing, if it’s not tracked, it doesn’t exist. He added that in marketing, marketers must be part of the revenue machine and demonstrate value through tracking results! Allen says you need to be able to attribute where your followers are coming from.

If you’re getting a lead and you have no idea where it came from, that’s not repeatable or scalable.

Arden Kaley, Digital Marketing Strategist at R2integrated shared that it is important to know the role of your web site in achieving the goals of your marketing outreach. 3 to 6 months can serve as a good period of time for doing trend analysis. It is important to be interactive with your market so you can truly understand where your impact is on your marketing efforts.


Maritza Lizama, Audience Development Director at Washington Business Journal moderated the ROI Panel on Social Media and Allen Gannett, of Track Maven next to Arden Kaley of R2Integrated.

We hope to bring more great programs like this, so if you are interested in hearing about specific social media topics or trends let us know!

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it:

“Entrepreneur mentor Cynthia de Lorenzi teaches and addresses organizations and individuals around the world how to harness the principles of success and use social media to expand and grow profitable business.”