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Productivity and Priorities fit together hand in glove.

You instinctively know when you are being extremely productive. Isn’t it when you are focused on your highest priorities?

Too often we equate productivity with being ‘busy’, ‘very busy’, or ‘too busy’. I can be extremely ‘busy’ reading all the newsletters I receive or filing away all the files and reports I’ve used all day. Instead, I always ask myself: “Is this the most valuable activity I should be doing right now? What’s the most important thing that has to happen today and has to be done by me?”

Busy-ness is not the same as being productive. To actually get more time, you need to increase productivity.

To get more time and achieve your goals, be sure you do two things: increase productivity in the allotted time and always address your highest priorities first.

To increase productivity

1.    Set your daily task list to address your goals first. Commit to the next step and get it done.
2.    Set aside a time and place to work uninterrupted (no appointments, no calls, no emails, no distractions).

3.    Tackle the most critical task of the day when you are at your peak for performance, often you will be most productive early in the day.

4.    Limit the time you expend on reading and answering email, say 30 minutes twice daily – and stick to this rule.

5.    Organize your time to group like tasks together. It’s more efficient to make all your calls/callbacks at the same time. You’re in control and with a list of calls to make, you can more easily keep each call short and to the point.

Priorities and productivity are co-dependent objectives when you are trying to get something done. Both require focus, discipline, responsibility and accountability.

By Kerri Salls

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