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When I finished a recent speech on Strategic Bragging(tm), one man asked me what I thought of advice he had heard about storytelling: “Don’t let the truth stand in the way of
a good story.”

I told him I advise my clients to always tell the truth. While a tall tale can be fun in a social setting and attract attention, don’t take liberties with the truth in business. It may get you the wrong kind of attention. People do businesses with people they trust. Stretching the truth erodes trust.

Just look at any recent headlines. Facts come to light. You cannot afford to try to get away with even small exaggerations. You may not make the headlines, but people will notice and perhaps talk behind your back.

When you are authentic and tell your true stories, you automatically attract opportunities that are right for you. Birds of a feather flock together. Your true story is your mating call.

The best marketing tool for yourself and your business is a true, well-crafted story that shows your heart, your personality, and your value.

Any time you think of telling a story, ask yourself, “What’s the purpose of this story?” What do you want to attract in your life? Fiction attracts fiction. Bravado attracts
bravado. Honesty attracts honesty. Choosing the right story to tell is crucial.

Take a moment and think of a time when you were successful and surprised everyone, perhaps even yourself. Write your story in a paragraph or two and save it in your story folder in your computer. (If you don’t have one, create a story folder.) Tell this story to a friend or colleague. With the right story, told well, people may still talk behind your
back but positively instead. Isn’t that what you really want?

Sally Strackbein
Defining Story – http://www.definingstory.com

Two 2 spots left in our April 11th Speakshop:
http://www.definingstory.com/speakshop.html
Use coupon code “subscriber” for your discount.
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Sally  Strackbein
Connection Experts LLC
PO Box 710540
Herndon, VA 20171
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