, , , , , , ,

OK, so you’ve got about 30 seconds to make a great first impression.

Here are some helpful tips on networking to make those seconds count:

Arrive prepared and on time:

Do research attendees before arriving at the event. This will help you make the most of your time.
think fashionably late applies to business networking. Arrive early to make connections before the room fills up. Remember, “The early bird gets the worm.”

Identify your prospect’s mission:

Do inquire about what their company does to learn how you can help them.
talk all about yourself. Find value in listening to what’s important to each person and make that your priority.

Understand the purpose of your conversation:

Do make time to help, advise and introduce people to other attendees. Helping someone out now could lead to opportunities or referrals later.
go in with a self-serving attitude. If you meet someone who isn’t a right fit, don’t disregard him or her because you think there are bigger fish to catch. You never know when a networking contact could refer you to potential new business, new partnerships or even new employee candidates.

Recap and document your engagements:

Do record your contacts with any notes from the event, and follow up with a “nice to have met you” e-mail immediately.
be disorganized. All your time will go to waste if you can’t match a card to a face. Find creative and productive ways to stay in touch with people, such as including them on company e-newsletters, sending relevant news articles or simply inviting them to join your social network

Joyce Bosc
Boscobel Marketing Communications, Inc.