Tonight I attended an event about online social networks put on by the Social Media Club. (http://www.eventbrite.com/event/57679521) I thought I would dip my toe in the water and explore what this latest fad is all about.

It was more like sticking my finger in an electric socket.

I took three pages of notes and came home completely drained. When did I fall so far behind? I could easily spend as many hours (if not more) keeping up with online technologies as I do running my business. How do I decide what to learn about and what to let go? What’s a girl to do?

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Jen Sterling is president of Hinge… Northern VA’s professional services branding firm. She is an entrepreneur, a working mom, and a chronic Type-A. For more information please visit http://www.pivotalbrands.com

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