Tonight I attended an event about online social networks put on by the Social Media Club. ( I thought I would dip my toe in the water and explore what this latest fad is all about.

It was more like sticking my finger in an electric socket.

I took three pages of notes and came home completely drained. When did I fall so far behind? I could easily spend as many hours (if not more) keeping up with online technologies as I do running my business. How do I decide what to learn about and what to let go? What’s a girl to do?

Jen Sterling is president of Hinge… Northern VA’s professional services branding firm. She is an entrepreneur, a working mom, and a chronic Type-A. For more information please visit