SITC Insider Newsletter – Let Me Google That For You


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 ” If you feel like there’s something out there that you’re supposed to be doing, if you have a passion forit, then stop wishing and just do it.”  
~ Wanda Sykes

Success in the City's February 4th Insider's Newsletter
Success in the City’s February 4th Insider’s Newsletter


Our Video News and Views You Can Use!

What’s in this issue


<> CEO Chat with Angela Fox
<> PowerUp with The Quantum Physics of Success
<>Success in the City Joins Baltimore Women’s Business Expo & Conference 
    <>  Google+ Tip of The Week: What’s Hot is Now Explore
<> Social Media Tip of The Week: Flipagram
<> Upcoming Events: You don’t want to miss
 <> NeuroMoment of The Week: Daydreaming


 CEO Chat with Angela Fox, CEO of Crystal City BID! Join us for breakfast, incredible networking and inspiring conversation!

We will always may room for you at the breakfast with champions table!

Wednesday, February 12th, 2014 registration opens at 7:30am – 9:00am

Pillsbury Winthrop Shaw Pittman Sponsor

2300 N Street NW
Washington, DC 
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CEO Chap Chat

CEO Chat with Angela Fox  

The breakfast with champions!


Angela Fox was hired as the first President/CEO of the Crystal City BID in November of 2006. Under her leadership, the Crystal City BID has grown in both size and scope, dramatically changing the way the people see and perceive Crystal City. The Crystal City BID is also become a pioneer in the industry, with many of the programs and methods created by Ms. Fox being adopted by other organizations throughout the region.

Prior to working at the Crystal City BID, Ms. Fox served as Executive Director and CEO for Cultural Tourism DC. While at Cultural Tourism, she expanded the capacity, visibility, viability, and reach of the organization in every area from membership and funding, to program delivery. She either initiated and/or delivered creative and innovative marketing programs including three Heritage Trails, WalkingTown Spring/Fall, Warm Up to a Museum, and Culture Cool. 



Pillsbury Winthrop Shaw Pittman Sponsor

2300 N Street NW 
Washington, DC 
Wednesday, February 12th, 2014  
7:30am registration – 9:30am


With The Quantum Physics of Success 

The secrets to applying the principles of quantum physics for success, creativity and innovation!!


Applying the principles of quantum physics to increase creativity and innovation, enrich relationships, and boost performance in your business!

Quantum leaps. Dynamic energy. Self-organizing systems. Shared identity. What does it all mean? And how can you leverage these new science principles to maximize your success?

The findings from the sub-atomic world are increasingly being applied in the management and leadership methodologies being used in many of today’s companies found on the Best Places to Work list.  And you can apply them in your work, too!  



8045 Leesburg Pike
Suite 500 
Vienna, VA
Thursday, March 6th, 2014  
4:30pm registration – 7:00pm


Mid Atlantic Business Expo and Maryland Women’s Expo and Conference Presents Success in the City 2014 

Expo Facto, Success in the City’s first Expo and Conference!


Mid Atlantic Networking is excited to announce that it is partnering with the 2014Maryland Women’s Expo and  Conference for a joint 2-day event on March 11 & 12

The event will be hosted at the beautifully remodeled Calvert Ballroom at the Lord Baltimore Hotel in downtown Baltimore just 3 blocks from the Inner Harbor.  Special room rates are available for participants for Sunday, Monday and Tuesday evening for $99 including breakfast buffet in the morning. The buzz around town has been building about this event. 

Exhibitor booths available but are limited to 1-3 companies per industry depending on the business category. The cost is only $295 for one day or $495 for both days.

There are also Sponsorship Opportunities and Speaking Opportunities.  These are limited to a finite number of spaces per day.  There are even Banner Sponsorships available if you want to have your company represented at the Expo with  marketing materials even though you cannot be there for wahtever reason.  See below for  complete details.    

All Exhibitors and Sponsors are welcome to attend free of charge one or two Pre-Show Workshops on how to get the most out of the event for their company.



Lord Baltimore Hotel 

20 West Baltimore St.  
Baltimore, MD 
Monday, March 10th – Tuesday, March 11th 2014  
9:00pm  – 5:00pm each day

Shhh, because you are you and you are such a fabulous part of our community we want to invite you to attend this year’s Expo for free –
 Click here to get your FREE Ticket

Learn More & Register Here!    horiz bar


Google+ Tip(s) of The Week 
Whenever I am presenting to an audience about Google+ you can still see uncertainty and doubt in many of the audience faces about adding yet another social media platform to their outreach efforts. To make sense of why Google+ is such an invaluable tool we need to start with “search”! The word search has become synonymous with Google. We often say “I Googled” this or that or “Let me Google that for you!”
Well, there is actually a page Let Me Google That For You! When you realize how powerfully important Google is in our world today it has to make sense that becoming part of the Google+ Community can quickly enhance your SEO ranking online and expand your reach to a broad global community! 
Google is the foundation and Google+ is the layer for social business and social connections!

If you have a question about Google+ send us an email at and we will be happy to answer them!

We are now scheduling appointments for our 2014 Google+ one-on-one as well as group training and consulting to harness the power of Google+ in a powerful way. Contact us at 202-747-1782 x100 to find out more and even make an appointment for 15 minutes of free consulting on when, where, why and how to get started with Google+ 

Be sure to check out Success in the City’s  

Social Media Tip of The Week is ThinkUp

We scour the world of social media daily seeking out the latest news, tools and resources we believe you should be aware of or incorporating in your world. We discovered ThinkUp which is currently in Beta but think is shows promise in providing you, the user, opportunities to really understanding the impact of your posts on social media sites.


With ThinkUp, you can know more about your social activity than the big companies do. Knowing what resonates with your followers will make you a better member of the social media community where you play. With customized insight, ThinkUp gives you social network superpowers.

Sign up to join the ThinkUp Beta community and let us know what you think! 




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Thank you Socially Ahead, our Social Media Tip of the Week Sponsor
Socially Ahead  


Be sure to check out Success in the City’s  
Google+ Success in the City Community Page page and follow us there and on Cynthia de Lorenzis page


Upcoming Events 
Save The Dates and Register Now!    

Breakfast with Tiffany and Co. – Wednesday, Feb 5, 2014 
Join the Women of The Tower Club for a divine breakfast and with heaping servings of all things glittery and golden that will ignite your imagination just in times for Valentines Day. 

Call the Tower Club tonight to reserve your seat. 703-761-4250



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Brain Science Tip of The Week! 

Alan Weinkranz playing with passion


How To Re-Wire Your Brain in the StartOver Economy

I found this terrific article by Alan Weinkrantz on starting over and reigniting his life. No matter where you are on your life’s journey I think you will discover something so intuitive and wonderful in touching that spark of passion that lies waiting inside to be ignited.


What I love about this story is that Alan is not writing as a neuroscientist, but has someone, just like you and me seeking to make a change in his life.


Here are some of his tips:

  • Find something creative to do that you have never done before.
  • Introduce new creative inputs.
  • Volunteer anywhere that needs creativity.
  • Borrow a friend’s camera.
  • Break a few habits and mix things up a bit.
  • Shake up muscle memory.
  • Unsubscribe from everything, unless you truly need it. (Yikes, don’t unsubscribe to us! We want to help you be an even better version of you 😉
  • Learn to say “no.”  

Read more on Alan’s tips on re-wiring your brain. 

If you have been wondering if the neuroLeader MasterClass™ program is right for you or your organization or have been intrigued by the “science” of leadership but unsure how it applies to you or your industry, this is a great opportunity to find out NOW!

Thank you to our neuro moment sponsor





Success in the City
About Success In the City 

NEWSLETTER head new logo

Success in the City (SITC) is an executive women’s organization for smart, unique, and driven women.  We are a community focused on celebrating women’s success and accomplishments and providing a rich network of shared experiences, and professional resources.  A SITC woman has a strong entrepreneurial sense and seeks to cultivate community, share wisdom, and foster knowledge with other accomplished women.

We are by, for and about women business leaders who desire and deserve a unique community experience.

 Today, Success in the City is comprised of some of the most influential women business leaders in the Metro D.C. Area.  With a dedicated community of exceptional women, we have established a place where friendships come first, business booms, and laughter is always in style.

Is It Global Warming or Global Freezing – Either Way Is It Time to Consider Solar & Participate in Shout Out For Solar Day on Jan. 24th!?


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Like it or not we are all part of our great big beautiful planet! Unfortunately, the topic of global warming has become a “polarizing” (pardon the pun) topic fostering debates and arguments that either side has it wrong. There is a belief that global warming is leading to our extreme winter conditions because as the Polar Ice Caps melt the waters are cooled as they rise and this in-turn creates the ideal conditions for colder winters. You can see a brief video on the potential impact of global warming from the Discovery Channel on Curiosity.Com There is even speculation that failure to take action to manage our harmful impact on the earth could lead us into another ice age!

Please note that I am not a scientist, geologist or expert on this subject and do not in any way portend to be so. However, I have always been interested in solar and it’s potential to bring clean and affordable energy to the world.

The Solar Energy Industries Association (SEIA) has announced “Shout Out For Solar Day” on January 24, 2014. Check it out and give a shout it this is something you car about! If you like solar, tell your friends, family and coworkers, “#GoSolar #USA!” Join solar supporters from across the nation for a day of action on January 24, 2014.

If you are really interested in Solar here are two upcoming events that may be of interest to you!

Upcoming Solar Event Announcements in Annapolis and Washington, DC

Marlyand Clean Energy Center’s 2014 Legislative Reception 

Tuesday, January 14th from 10:30AM-1:00PM

Maryland Clean Energy Center
1212 West St. Suite 200
Annapolis, MD 21401

Be part of the advocacy effort in 2014 as the General Assembly reconvenes in Annapolis to deliberate legislation that may impact the energy sector, the environment, and possibly the success of your business!

They anticipate hosting over 200 elected officials, their aides, appointed officials, industry leaders, environmental advocated, and stakeholders like you for lunch and conversation.

As a reminder, registration closes today, January 7th. MDV-SEIA will be representing the solar industry during a panel discussion on policy priorities during the event.  To sign up, visit their website. Please note, the event is free, but registration is required.

SEIA Solar Allies Breakfast

Friday, January 10th from 8:30AM-10:00AM
SEIA Office
505 9th Street NW, #800
Washington, DC 20004 

Join us for a meeting to discuss 2014 solar campaigns from a variety of NGOs, SEIA’s “Solar Allies.”  We would like to put together a calendar of upcoming solar campaigns, including “Shout Out for Solar” Day on January 24 and create new and deeper contacts with our allied organizations. Questions? Contact Susanna Murley at  

We look forward to collaborating with you in 2014 to expand the regional solar market.



New Year’s Day 2014! Traditions: What to Eat and Do to Bring Good Luck and Fortune in the Year Ahead!


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Even though my siblings and I were raised traveling the world with our parents we never hesitated to dive-in and experience new cultures and the traditions or foreign nations as well as those of our own nation’s varying regional cultures. it has been a steadfast southern tradition in our family to welcome in the first day of the New Year with black-eyed peas, ham and cornbread. It is believed that eating pork and black-eyed peas will bring good luck, prosperity and good health in the coming. Even in the years that have seemed particularly daunting we always reminded ourselves that it could have been much worse had we skipped this tradition This year we are hosting the welcoming of the New Year for our family and our friends know the door is open, even if only to stop by and eat one tiny black-eyed pea!

It occurred to me that we often just accept traditions and don’t even understand how and why they were adopted as common practice. This year I did a bit of research and found that the reason black-eyed peas are served on New Year’s day is because they symbolize prosperity due to their resemblance to coins. Adding leafy greens like collards, kale, or cabbage, represents paper money — and more prosperity. They’re good for your health too, but the point is, the more foods that resemble money, the better.

Superstitious or not, if you believe in the power of positive thinking, here are a few traditions you may wish to try this year.

  1. In Spain, wearing red underwear on New Year’s Eve means that you will have prosperity and good luck in the upcoming year.
  2. Also in Spain and many Latin American countries, eating 12 grapes at midnight ensures good luck and health in every month of the new year. (The trick is to stuff in one grape for each strike the clock makes, so grab the smallest ones you can find!)
  3. In order to chase out the bad luck of the New Year, the Irish bang white bread against the walls.
  4. In Ecuador, it’s customary for each family to burn a scarecrow at midnight. The scarecrow represents the negativity of the previous year, so burning it ensures positive energy and good luck as the new year begins.
  5. Brazilians jump seven waves for good luck — one jump for each day of the week.
  6. In Greece, smashing a pomegranate outside one’s door at midnight is said to bring good fortune. The red color and seeds of the pomegranate represent fertility, love, happiness… and a big mess on your doorstep.
  7. If you’re in Germany, be sure to find a chimney sweep or a fireplace, because touching ashes is the key to good luck in the new year. Like seeing Santa Klaus on Christmas, the appearance of the chimney sweep is a good omen.
  8. In Japan, cleaning and sweeping on New Year’s Eve is good luck, but doing so on New Year’s Day could actually sweep away all of the good luck of the year! So consider this your free pass not to do any household chores after your New Year’s Eve celebrations. (Better stock up on those paper plates.)

Happy New Year! May 2014 be your best year ever!



The Amazing Story of Sventlana Kim, A Russian Political Refugee, Author of White Pearl and I


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Svetlana Kim arrived in New York in 1991 speaking no English, with only a dollar in her pocket. With the help of a good Samaritan, she traveled by bus to California, hoping to connect with an acquaintance from home. Yet, when she mistakenly disembarks in San Francisco instead of Sacramento, she finds herself penniless, homeless and alone.

What unfolds is a miraculous story of survival as Svetlana encounters kind strangers as she struggles to cobble together a meager existence working as a cleaning lady. Determined to succeed, she lands a job selling cosmetics. Within a few years, her hard work carries her up the corporate ladder. She earns American citizenship after living ten years as a political refugee, and pursues the opportunity to fulfill her dreams and great opportunities ultimately becoming an awarding winning author of White Pearl and I and radio show host!

Photo: Reading my diary dated Oct. 15, 1991. I feel that I am just about to make a biggest decision in my life...<br /> My intuition was right. </p> <p>I left for NYC with $1 in my pocket and one word of English, "Hi!" </p> <p>The rest is history.

Svetlana’s diary dated Oct. 15, 1991. I feel that I am just about to make a biggest decision in my life…Her intuition was right. She left for NYC from Russia with $1 in her pocket and one word of English, “Hi!”

In honor of Svetlana and the anniversary of there incredible journey to America we are sharing our 10 segment interview we conducted with Svetlana. Each segment is short so you can capture the interview as you are able to set aside time to listen to her amazing story.

S1 Success in the City May, with Svetlana Kim

S2 Success in the City May, with Svetlana Kim

S3 Success in the City May, with Svetlana Kim

S4 Success in the City May, with Svetlana Kim

S5 Success in the City May, with Svetlana Kim

S6 Success in the City May, with Svetlana Kim

S7 Success in the City May, with Svetlana Kim

S8 Success in the City May, with Svetlana Kim

S9 Success in the City May, with Svetlana Kim

S10 Success in the City May, with Svetlana Kim

You can learn more about Svetlana Kim here!


Even Zombies Know When to Wear Pearls!


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NEWSLETTER head new logo

The world’s largest bake sale. With a $140 million dollar short fall in the Fairfax County School budget were are not sure that bake sales are going to help cover the gap! What are you ideas and what would you do if you were the School Superintendent who had to make that decision

Join us to learn from Karen herself what she thinks we will have to do to cover the gap and make the numbers work. We will learn about her that on education in America and where we need to be focusing our energies for preparing our children for careers we have yet to even imagine.
Wednesday, November 8, 2013 registration opens at 11:30am – 1:30pm

8000 Towers Crescent Dr.
Suite 1700
Vienna, VA

Have a great week! 




P.S. A lot of you have been asking if we do social media training, consulting and speaking. Of course we do, and if you would like to learn more about how a great and easy to follow social media strategy and plan can help you grow your business drop us a note at and let us know if you would like to learn more. 



Thank you to Socially Ahead, our new Social Media Tip of the Week Contributor

Socially Ahead

Our Social Media Tip(s) of the Week is ZombieBooth Alive in 3D 


ZombieBooth Alive in 3D


       Sometimes you just feel like being a        Zombie!          

ZombieBooth takes advantage of the popularity of image-morphing apps to transform your face into a zombie, and for the most part it works very well. With a few added quirks and some interesting features to boot, ZombieBooth does more than other similarly themed apps, creating a surprisingly lifelike experience that can be somewhat creepy.

The app is free, and available in both iPhone and Android the effects are pretty incredible, and the results are fun to watch. If you are a zombie fan, this is a fun app to take for a spin and even creep your kids out.


Be sure to check out Success in the City’s  
Google+ Success in the City Community Page page and follow us there and on Cynthia de Lorenzis page

Red Shoes 3

 Conversations with A Very Prominent Woman, Karen Garza!  
Brought to you by Success in the City and The Tower Club Women2Women Committee! 

Karen Garza, Superintendent of Schools    

Dr. Karen Garza was named the Superintendent of Fairfax County Public Schools on July 1, 2013. Dr. Garza is the first woman Superintendent in the school system’s history.


A veteran educator, Dr. Garza comes to FCPS from Lubbock, TX where she has served as Superintendent of Lubbock Independent School District (LISD) since 2009. Under her leadership, the district experienced significant gains in student achievement, while reducing the achievement gap in science, math, and social studies. She was also able to implement a strategic plan that increased graduation/completion rates. read more





The Tower Club
8000 Towers Crescent Dr.

Suite 1700
Vienna, VA 

Friday, November 8th, 2013
11:30am registration – 1:30pm

Registration through Oct. 30 – $49

Registration after Oct. 30 $59

Red Shoes 3

 Working Mom’s Luncheon with Teri Cochrane   
Where dessert is served with therapy!


Teri Cochrane is the CEO and founder of Healing Paths. With the ever increasing number of children (and adults) suffering from life threatening allergies we know that our environment, food additives, toxic chemicals and things we may even be aware of are impacting our health and the health of our children. Teri found herself caring for her own child who was slowly waning with little hope from his doctors that he would even be able to escape seizures and would most likely never grow into a normal life or body. Teri will speak about health for mothers and their children and share how her son’s health was the catalyst to find the answers through nutrition and more for fighting back and claiming a healthy life! read more




7863L Tysons Corner, McLean, VA 22102

Friday, November 12th, 2013
11:30am registration – 1:30pm

Registration through Oct 30 – $49

Registration after Nov 1 – $59


 Spy vs Spy 
The secret of stealing, selling and keeping secrets!


Join us for a compelling interview and conversation with our guest panelists:   

Luke Bencie

Managing Director of Security Management International, LLC; author of “Among Enemies: Counter-Espionage for the Business Traveler”


Brian E. Finch

Partner of Dickstein Shapiro, LLP, head of the firm’s Global Security Practice; named by Washingtonian Magazine in 2011 as one of the top 40 lobbyists and a Fox Special reporter on security


Ladi Carballosa

Former FBI Chief in the Practical Applications Unit; Interim Deputy Director of Law Enforcement for the Counter Terrorism Center of the CIA




8000 Towers Crescent Dr., Suite 1700, Vienna, VA

Friday, November 14th, 2013
5:30am registration – 1:30pm

Registration – $30
Includes 2 drink tickets 

Save The Dates! 


 CEO Chick Chat with Alexa Raad – Tuesday, Dec 3, 2014
The breakfast with champions 


CEO Chick Chat with Shelly Porges – Wednesday, Jan 8, 2014
The breakfast with champions

PowerUp with The Quantum Physics of Success – Thur, Mar 6, 2014
Applying the actual principles of Quantum Physics              



Thank you Zero Point Leadership

for sponsoring our new –

Brain Science Tip of The Week! 

Why Oreos Are As Addictive As Cocaine To Your Brain!

A small new study suggests the brain responds to Oreo cookies quite like it responds to actual drugs – at least if you’re a rat. The “pleasure center” of the brain, the nucleus accumbens, apparently gets just as activated in response to Oreos as it does to cocaine and morphine, which could actually have some major public health implications.
Joseph Schroeder, associate professor of psychology and director of the behavioral neuroscience program, and Lauren Cameron ’14 found that eating Oreos activated more neurons in the brain’s “pleasure center” than exposure to drugs of abuse. 
You can read more in this article in the Connecticut College News as well as read
about it in Forbes
The 2013 Americas Neuroleadership Conference will be held here in Washington, DC from November 5th – 8th

Use referral code Zeropoint if you decide to register!

in-SIGHT TV interviews Dr. David Rock, Director of the NeuroLeadership Institute 
in-SIGHT TV interviews Dr. David Rock, Director of the NeuroLeadership Institute



Success in the City
About Success In the CityNEWSLETTER head new logo
Success in the City (SITC) is an executive women’s organization for smart, unique, and driven women.  We are a community focused on celebrating women’s success and accomplishments and providing a rich network of shared experiences, and professional resources.  A SITC woman has a strong entrepreneurial sense and seeks to cultivate community, share wisdom, and foster knowledge with other accomplished women.

We are by, for and about women business leaders who desire and deserve a unique community experience.


Today, Success in the City is comprised of some of the most influential women business leaders in the Metro D.C. Area.  With a dedicated community of exceptional women, we have established a place where friendships come first, business booms, and laughter is always in style.