If you were on Dancing with the Stars and you were relatively famous but not as famous as your competition on the show what would you do? If you were smart you would do what Mark Cuban is doing. Mark is using Facebook, a new media technology and strategy to engage his friends, colleagues, network and fan base in a conversation about his experiences on the show. Through his network he has built a base of viewers and supporters who are called to action on Monday nights to watch and vote for him and his partner Kym.
I find this a cool experience because Mark keeps us posted on his up to the minute activities, from practice to wardrobe malfunctions to being called to rehearsal or the set. I would love to stay and tell you more but I’ve got to go get ready to watch the show so I can vote for Mark and Kym tonight.
Its good to see how people are trying to use this new marketing tool to create new opportunities. I discuss the issues of social networking and marketing on my blog for anyone who is interested.
http://facevaluebook.blogspot.com/
Comment by jenny orr — July 3, 2008 @ 10:32 am
Thank you for the post. It is amazing to see Web20 in full force.
As people from various professions utilize these newer marketing opportunities, technical people are encouraged to be more creative. The evolution is occurring with such velocity that you have to make an effort to keep abreast of the opportunities.
Those who make an effort to stay on the cutting edge will dominate their competition.
Comment by Carolyn Thompson — April 17, 2008 @ 9:10 am
Do you have a link to Mark Cuban’s facebook group/profile?
Comment by sytycd — October 17, 2007 @ 5:10 pm